I don't really like normall tomato ketchup, it's too sweet and vinegary and I'm not sure what they do to the tomatoes but I can't really taste them afetr all that processing. But I have descovered that I do like The Foraging Fox Beetroot Ketchup, it's super duper pink, not too sweet and does still taste of beetroot. No taste of earthy old beetroots though, just that lovely sweet root veg flavour you get from little baby beetroots.
I have tested it on a few things, and found that it goes with the same sort of friends as beetroot normally likes; sweet potatoes, butternut squash, pork, sausages, goats cheese. I also did some homemade burgers, and topped them with feta and the beetroot ketchup and they were different and tasty.
It's also great with smoked salmon, just mix it up with some crème fraiche, or put a dolop in your potato salad and watch eveything go a yummy pink colour! The colour looks nice on your plate and gets people trying and tasting.
The ingredients in this ketchup are super simple, with no nasties, and of course gluten free. I don't feel this is one of those faddy trendy foods that will fade out, I really think it's a very nice ketchup with many uses in the kitchen, so if you spot a bottle do pick it up. The serving suggestsions section of their website has some great ideas, just reading it now it mentions that it is great with steak and I think it would be, especially with some sweet potatoes wedges crumbled with goats cheese on the side and a nice watercress salad.
You can buy it online of you shop with Ocado, off the shelf in Wholefoods and Selfridges or do a search for a stockist on their website. It is priced £3.49 from Ocado, and gets some great reviews there too.